B.A. Strategic Communication
The bachelor of arts in strategic communication degree at Concordia University, Nebraska emphasizes leading-edge communication theory and practice, grounded in history and strategic planning. You'll be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging.
Concordia Nebraska’s strategic communication major blends an integrated curriculum to teach you how to tell great stories to attract target audiences. You'll learn how to work with the media across multiple platforms, and how to write, record and publish effectively. You will also receive extensive hands-on experience in researching, writing, designing and publishing digital and print advertisements, communication plans and strategic campaigns.
Learn what it means to be a strategic, ethical and culturally sensitive communicator.
Program Highlights
WHY STUDY STRATEGIC COMMUNICATION AT CONCORDIA?
The strategic communication program at Concordia University, Nebraska integrates a liberal arts education with theoretical knowledge and practical experience to provide students with the communication skills they need for meaningful personal, professional and social relationships, so they can fulfill their callings in strategic communication vocations.
Speech and Debate
Concordia University's forensics program is committed to providing a team-centered and supportive environment where you can use competitive public speaking as a context for forming lasting friendships while practicing the foundational habits of a liberal arts education, including empathy, wisdom, moderation and courage.
Learn more about Speech and Debate at Concordia.
MEET OUR EXPERT FACULTY
As experts in strategic communication, our faculty and instructors bring years of experience to the classroom.
Meet our students
I chose communications because of how broad it is, I really have so many options with it. All of my professors are outgoing and engaging making the classes a relatively fun experience.
Accreditation
Concordia University, Nebraska is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education.
Degree Goals
A strategic communication graduate from Concordia University, Nebraska will be able to:
- Apply and develop communication campaign messaging strategies.
- Apply persuasion theory to communication campaigns and media messages.
- Create content that fulfills strategic communication campaign objectives.
- Apply research data to guide the development of strategic communication campaigns and messages.
- Develop multi-platform, multi-public message dissemination plans.
English, Communication and Theatre Arts Minors
- Communication
- Composition and Rhetoric
- English
- Interpersonal Communication
- Journalism and Public Relations
- Literature
- Theatre
- Writing
Career Outcomes
Public Relations Specialist
- Generate press releases about programs and activities at your organization
- Develop content for websites, social media, email and other print and digital media
Event Promoter
- Create buzz for events
- Use radio, television, print, social media and word-of-mouth advertising to promote events
Podcast Producer
- Plan, direct and tweak podcasts for optimal performance
- Research, book guests, set the stage with sound effects and post-production music
- Promote your podcasts
FAQs
The applied communication program at Concordia University, Nebraska is a more traditional communication program, with courses in business and professional communication, as well as interpersonal and listening communication strategies.
In contrast, the strategic communication program focuses more on persuasion, marketing and public relations type classes.
While there is a lot of overlap between the two programs in their foundational courses, the focus you choose will depend on what type of communication you’re passionate about, and what type of career you want after graduation.
There are a lot of great opportunities on- and off- campus at Concordia University, Nebraska for strategic communication majors. For instance,
- Concordia’s bi-weekly newspaper, The Sower, is produced by a staff of students and covers campus news for the Concordia community.
- Lambda Pi Eta, a communication honor society from the National Communication Association, sponsors on-campus awareness and communication sensitivity activities, as well as promoting research and excellence in scholarship.
- Concordia Nebraska’s Speech Team gives you the opportunity to participate in all eleven American Forensics Association events and travels regionally and nationally.
- Off campus, through the study abroad program, you can gain a global perspective, see the world and meet people of other cultures. Choose to spend a semester in another country taking a full course of study or participate in a study tour for one to two weeks during winter, spring, or summer breaks.
Concordia Nebraska’s strategic communication degree offers a breadth of knowledge and skills essential for today’s communication professionals. The industry is rapidly changing due to technological advances, the continued evolution of social media and new business methodologies aimed at the global marketplace. Because strategic communication is an essential part of any industry, your career options are nearly endless.
Some careers with a strategic communication focus might include
- communication specialist
- social media producer
- public relations officer
- journalist
- scriptwriter
- vlogger
Related Programs
Applied Communication
Applied communication is one of the most versatile majors available. A degree in applied communication can prepare you for a traditional career path as a communication specialist in small businesses, government offices and non-profit organizations. With the bachelor’s degree in applied communication, you can also find work in journalism, marketing, education, entertainment or any number of other career fields.
Marketing
A bachelor of science degree in marketing from Concordia University, Nebraska will acquaint you with major marketing concepts and practices. You will develop the skills you need to effectively position your company as an industry leader and efficiently reach target audiences.
Journalism and Public Relations
In Concordia University, Nebraska’s journalism and public relations program, we will help you develop your thinking, writing and speaking skills so you are able to size up situations, determine what’s happening and report information accurately, quickly, honestly and responsibly.
1 Recent graduates attending graduate school or employed within six months of graduation.