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Journalism and Public Relations B.A.  

Major  Minor  
120 credit hours
98% career outcome rate1
 

If you want to provide people with information that is important in their daily lives, then a journalism and public relations program might be the right fit for you. Journalism is about connecting with people to discover information that is interesting and important and reporting that information to the public, while public relations is about helping organizations, businesses and groups build relationships with the people that they serve.

In Concordia University, Nebraska’s journalism and public relations program, we will help you develop your thinking, writing and speaking skills so you are able to size up situations, determine what’s happening and report information accurately, quickly, honestly and responsibly. These are skills that are important not only in professional journalism and public relations, but in any professional career.

Here, you’ll learn to identify key facts and use those facts to write a story for radio, television, newspaper, magazine or online use. You’ll develop your skills in editing, research and design through classroom instruction and practical training, including the opportunity to work on our student newspaper, The Sower. You’ll be able to apply your journalism knowledge to real-world situations conducting interviews, writing news stories, creating broadcasts and running podcasts. Or you might explore public relations situations in which you identify and analyze the key publics for your organization, develop a communication strategy for them and then evaluate the effectiveness of that strategy.

Our program is designed for students who seek careers in a wide variety of journalism and public relations options. You also might consider a degree in journalism and public relations if you want to enter a pre-law program.

We all need to know what’s going on around us locally, regionally, nationally and globally, and companies, organizations and institutions will always need professionals to build and cultivate relationships with the public. Technology will continue to change and evolve, but the basic need is always there for well-trained ethical professionals who can responsibly provide information that all of us rely on. Concordia University, Nebraska can provide you with the excellent academic and practical training you need to be successful in your career in journalism and public relations.

15:1
Student-to-faculty ratio

81%
Faculty with terminal degree

Concordia's journalism and public relations program gave me the opportunity to nail down the basics of journalism while also learning the ins and outs of every type of media.
Madison Pitsch
Concordia, Missouri
Photo of Madison Pitsch

Core Concepts

The journalism and public relations program at Concordia University, Nebraska prepares students to be lights of Christ in the world, by putting into practice Luther’s view of vocation: we serve God by serving other people. People need news and information that they can trust as being honest, accurate and credible. Concordia’s program teaches students to be responsible journalists and public relations professionals who follow ethical principles in providing information that others can rely on.

Concordia NebraskaJournalism and Public Relations: Learning Objectives

Students in the journalism and public relations program at Concordia University, Nebraska will be able to write for a diverse audience, using proper grammar and punctuation, word usage and spelling, sentence and storytelling structures across multiple journalistic formats.

Students will gather and analyze information using journalistic storytelling techniques, such as interviewing, observation and researching primary and secondary sources.

Students will be able to think critically, creatively and independently.

Students will demonstrate an understanding of professional ethical principles in journalism and public relations, and will work ethically in pursuit of truth, accuracy, fairness and diversity.

Students will understand and apply historical, theoretical, legal and societal context as they pertain to the journalism and public relations fields.

Prof. Tobin Beck - Journalism

Dr. Laurie Zum Hofe - English

Concordia NebraskaJournalism and Public Relations: Program Goals

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Students will receive a foundation for understanding the journalism and public relations discipline that prepares them to focus on the human aspect of media and its impact on society.

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Students will learn the knowledge, skills and values that will prepare them for future careers in our interconnected society.

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Students will develop critical thinking skills, effective oral and written communication skills and the ability to create works of high quality.

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Students will leave Concordia Nebraska with an improved sense of self-confidence and self-efficacy and an awareness of their responsibilities as professionals in the journalism and public relations field.

Concordia Nebraska Journalism and Public Relations: Career Outcomes

Newspaper Editor

Newspaper editors are responsible for deciding which news stories are printed in the paper. As an editor, you would use your journalism and public relations knowledge to assign reporters to cover news stories, check stories for accuracy and fairness and write headlines. 

-1.4% Annual Growth Rate2
$30,830 Entry-Level Salary2
$58,770 Mid-Level Salary2
$114,460 Late-Level Salary2

News Reporter

News reporters or journalists use interview and research skills to collect information, determine what is valuable and write stories for use in newspapers, magazines, television, radio or websites. As a reporter, you would be responsible for finding news and reporting it fairly and truthfully to help the public stay informed about important events.

-10% Annual Growth Rate2
$22,970 Entry-Level Salary2
$39,370 Mid-Level Salary2
$90,540 Late-Level Salary2

Broadcast News Analyst

Broadcast news analysts collect information and opinions and use them to create a story to present via television, radio or podcast. With a career as a broadcast news analyst, you would organize and moderate panel discussions, interview guest and present your own work and that of other reporters to the general public.

-2.3% Annual Growth Rate2
$28,210 Entry-Level Salary2
$61,450 Mid-Level Salary2
$182,470 Late-Level Salary2

Advertising and Promotions Manager

Advertising and promotions managers plan, direct, or coordinate and promotional campaigns, including which media to advertise in, such as radio, television, print, online and billboards. As an advertising and promotions manager, you would be in charge of working with art directors, sales agents and financial staff to generate interest in a product or service offered by the company you work for. You might also help develop pricing strategies, provide technical advice and initiate market research and analyze its findings to understand customer and market opportunities for your business.

6.9% Annual Growth Rate2
$44,860 Entry-Level Salary2
$79,990 Mid-Level Salary2
$136,620 Late-Level Salary2

Public Relations Specialist

Public relations specialists create and maintain a favorable public image for the company or person they represent. As a public relations specialist, you might be in charge of crafting media releases and developing social media plans to shape public perception and increase awareness.

8.8% Annual Growth Rate2
$32,840 Entry-Level Salary2
$59,300 Mid-Level Salary2
$112,260 Late-Level Salary2

Concordia NebraskaJournalism and Public Relations: Related Programs

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Business Communication

The business communication major at Concordia University, Nebraska will require you to think of an organization holistically, including how a consumer will receive marketing messaging, how an employee’s interactions with co-workers effect productivity or how an investment by the organization communicates a business’s political stance.

Explore the Business Communication Major

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Applied Communication

Applied communication is one of the most versatile majors available. A degree in applied communication can prepare you for a traditional career path as a communication specialist in small businesses, government offices and non-profit organizations. With the bachelor’s degree in applied communication, you can also find work in journalism, marketing, education, entertainment or any number of other career fields.

Explore the Applied Communication Major

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Strategic Communication

A degree in strategic communication opens up a lot of possibilities for employment in a field that you’re passionate about. You might choose to pursue a career in a wide range of strategic communication and public relations professions including: account management, advertising management art direction, audience research, copywriting, digital strategy, marketing, media planning, public relations, strategic communication research, sports and entertainment promotion, social media management and sports information.

Discover the Strategic Communication Major

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Marketing

A bachelor of science degree in marketing from Concordia University, Nebraska will acquaint you with major marketing concepts and practices. You will develop the skills you need to effectively position your company as an industry leader and efficiently reach target audiences.

Explore the Marketing Major

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English

Concordia’s English major promotes careful reading, encourages critical thinking and models Christian scholarship and thoughtful discussion processes. Ideally, our students will develop a desire to read more and appreciate the role of literature in exploring themselves, the human condition, and Christ’s response to humanity and to our students in particular.

Discover the English Major at Concordia

1 Recent graduates attending graduate school or employed within six months of graduation.

2 Career salary and wages sourced from the U.S. Bureau of Labor Statistics.