B.S. Marketing
A bachelor of science degree in marketing from Concordia University, Nebraska will equip you with knowledge and skills covering a comprehensive set of marketing concepts and practices.
- Consumer behavior
- Purchasing decisions
- Elements of marketing campaigns
- Paid versus organic messaging
- Digital marketing
- Product management
- Distribution
- Sales
Build your knowledge of marketing while maintaining an ethical, current business strategy with a degree in marketing from Concordia!
Combine your creativity with business and communications
Program Highlights
WHY STUDY Marketing AT CONCORDIA?
The marketing program at Concordia Nebraska provides a high-quality, Christ-centered education that will prepare you for a successful career as a marketing professional who will advance your organization through ethical business practices.
MEET OUR EXPERT FACULTY
As experts in Marketing, our faculty and instructors bring years of experience to the classroom.
Meet our students
At Concordia, I get to see the student side, art side and athletic side of marketing. The personal connections I've made have really helped put me in a position to be successful.
Accreditation
The College of Business at Concordia University, Nebraska has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE).
Degree Goals
A marketing graduate from Concordia University, Nebraska will be able to:
- Understand how marketers design and adapt campaigns and strategies
- Engage in qualitative and quantitative market analysis
- Use financial, organizational, environmental and ethical criteria as bases for decision making
- Communicate effectively in writing, speaking, listening and electronic media
- Engage in ethical and responsible business practices
Business Minors and Concentrations
Minors
- Accounting
- Business
- Computer Science
- Marketing
- Mathematics
Concentrations
- Accounting
- Agribusiness
- Business
- Communication
- Entrepreneurship
- Finance
- Leadership
- Marketing
Career Outcomes
Marketing Manager
- Plan and direct the promotional advertising campaigns of your organization
- Work with art directors, sales agents or finance staff
- Act as a liaison between your company and its clients
Marketing Professor
- Help future business leaders learn how to think globally and become effective marketers
- Give students the intellectual, ethical foundation they need to create innovative new business techniques and ideas
Market Research analyst
- Study market conditions and gather data to assess customer needs, sales trends and product performance
- Make recommendations about how best to market products
FAQs
What opportunities are available on campus at Concordia Nebraska for marketing majors?
Marketing students are encouraged to join Concordia’s Business Club, with membership open to anyone with an interest in business. Business Club members host the career and graduate school fair, host outside speakers, organize social events such as laser tag and cornhole tournaments and manage the 10:31 Coffee Shop.
What can I do with a bachelor’s degree in marketing?
Majoring in marketing can help you develop skills in research, communication and critical thinking, which are vital for any career path you might choose. The best job for you will depend on your unique set of God-given talents, values and interests, but some options include
- Market research analyst
- Social media manager
- Public relations representative
- Brand manager
Do I need to get a graduate degree to find a career in marketing?
That depends on the type of career you plan to pursue. Many people find rewarding careers in marketing with just a bachelor’s degree. In fact, most people who pursue a master’s degree do so to advance in their current field, rather than to switch to new positions.
If I plan to get an MBA after graduation, is a bachelor’s degree in marketing the right choice for me?
The marketing program at Concordia Nebraska will equip you with the fundamental business skills you need to enter an MBA program after graduation.
Related Programs
Business Administration
The business administration major provides a broad foundation of knowledge and skills that prepares you for success in a wide range of organizations, including for-profit and nonprofit entities, small family-owned businesses, large corporations and government agencies.
Business Communication
The business communication major at Concordia University, Nebraska will require you to think of an organization holistically, including how a consumer will receive marketing messaging, how an employee’s interactions with co-workers effect productivity or how an investment by the organization communicates a business’s political stance.
Journalism and Public Relations
In Concordia University, Nebraska’s journalism and public relations program, we will help you develop your thinking, writing and speaking skills so you are able to size up situations, determine what’s happening and report information accurately, quickly, honestly and responsibly.
Apply Request Info Information Sessions
1 Recent graduates attending graduate school or employed within six months of graduation.
2Average Class Size for Representative Subject Most Aligned with Major, Over Last 5 Years.