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B.A. Applied Communication

Major Minor Concentration
120 credit hours
98% career outcome rate1

Student-to-faculty ratio

Communication is the key to your success—in relationships, in the workplace and throughout your lifetime. Good communicators make good leaders and good listeners, both of which are vital skills professionally as you advance in your career and personally as you grow in your relationships.

Applied communication is one of the most versatile majors available. A degree in applied communication can prepare you for a traditional career path as a communication specialist in small businesses, government offices and non-profit organizations. With the bachelor’s degree in applied communication, you can also find work in journalism, marketing, education, entertainment or any number of other career fields. Businesses across all disciplines rank effective communication skills as the most important job-hiring consideration, so pursuing an applied communication degree allows you to work in whatever career field you’re passionate about.

At Concordia University, Nebraska, you will be prepared with practical knowledge in the art and theory of communication, both written and spoken. The applied communication program at Concordia Nebraska equips you with knowledge in writing, speaking, media and technology, so you can examine the rapidly changing communication landscape we live in. 

Gain expertise in organizational communication, public speaking, professional writing and intercultural communication that will help you not only do the work of a professional communication specialist, but also know why certain messages are most effective for different types of audiences. That practical knowledge can then be applied to many different career fields, as you’ll have a strong basis in communication, the foundation of any career.

Applied Communication Courses

Program Differentiators

Core Concepts

The applied communication program at Concordia University, Nebraska focuses on fostering positive communication in interpersonal, organizational and public contexts to create a better world. The coursework and experiential learning in the applied communication program will allow students to learn to ethically lead by analyzing and developing messaging to collaborate with others, embrace difference and influence discourse.

Dr. Pete Koprince - Communication Studies

Dr. Pete Koprince likes that the things you learn in communication classes can be put into practice immediately. Learn more about Dr. Koprince in this Faculty 5 video.

Dr. Erica Lamm - Communication Studies

One of communication professor Dr. Erica Lamm's favorite memories at Concordia was mentoring a group of students on a teaching trip to China. Learn more about Dr. Lamm in this Faculty 5 video.



The critical thinking skills—it’s a form of art. No one else can do it the way you can. You need to push yourself and have goals. Ask yourself what can I do to be of service in the church and world. Then do it.
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Jonathan Jahnke
West Fargo, North Dakota
Read Jonathan's story

Concordia NebraskaApplied Communication: Learning Objectives

Students in the applied communication program at Concordia University, Nebraska will learn the basic principles of intrapersonal, interpersonal, group and public communication, including listening skills, group dynamics, fundamentals of public speaking and information literacy.

Students will study interpersonal communication topics, including relationship development and maintenance strategies, nonverbal communication in relationships, conflict resolution and impression management strategies.​​

Students will study the cultural practices that influence the exchange of meaning between individuals and groups of differing cultural or racial backgrounds, which will provide students with a theoretical and practical understanding of the uniqueness of cultures, the resulting variations in communication styles and strategies and skills for successful communication.

Students will discover how to discern the credibility and influence of information that affects the individual and society in both print and electronic media.

Concordia NebraskaApplied Communication: Program Goals


Students in the applied communication program at Concordia University, Nebraska will understand the uses, functions and effects of communication in interpersonal, global, health, organizational and public settings.


Students will understand the importance of open, honest and ethical communication.


Students will be proficient in the preparation, research, organization and delivery of public speeches and presentations.


Students will be proficient in demonstrating effective listening skills.


Students will know and demonstrate effective interpersonal communication and leadership skills needed in the initiation, development and maintenance of relationships at play, home and work.

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Applied Communication Faculty

As experts in Applied Communication, our faculty and instructors bring years of experience to the classroom.

Meet the faculty

Concordia NebraskaApplied Communication: FAQs

Concordia Nebraska Applied Communication: Career Outcomes

Communication Professor

Communication professors teach courses in communication, including public relations, broadcasting, journalism and public speaking. As a communication professor, you would not only teach, guide class discussions and grade assignments, but also likely conduct your own research in an area that you are passionate about.

10% Annual Growth Rate2
$34,760 Entry-Level Salary2
$66,510 Mid-Level Salary2
$129,480 Late-Level Salary2

Magazine Editor

Magazine editors assign articles to writers, correct spelling and grammar once the story has been written and oversee content of a magazine. As an editor, you may or may not write articles, depending on the publication, but you would review all content before it is published, either online or in print.

-1.4% Annual Growth Rate2
$30,830 Entry-Level Salary2
$58,770 Mid-Level Salary2
$114,460 Late-Level Salary2


Reporters, correspondents and broadcast news analyst inform the public about current events and what is happening in the world or locally. As a reporter, you might choose to work for a television, radio, print or online news channel, gathering information, conducting interviews and investigating news stories before presenting them to the public.

-10% Annual Growth Rate2
$22,970 Entry-Level Salary2
$39,370 Mid-Level Salary2
$90,540 Late-Level Salary2

Radio Announcer

Radio announcers perform a variety of tasks on and off air. As a radio announcer, you would announce station program information, such as program schedules or station breaks, public-service information or other prepared scripts. You might also conduct interviews with guests, DJ music, provide commentary for sporting events or report news stories.

-11.6% Annual Growth Rate2
$18,840 Entry-Level Salary2
$32,450 Mid-Level Salary2
$83,520 Late-Level Salary2

Concordia NebraskaApplied Communication: Related Programs


Business Communication

The business communication major at Concordia University, Nebraska will require you to think of an organization holistically, including how a consumer will receive marketing messaging, how an employee’s interactions with co-workers effect productivity or how an investment by the organization communicates a business’s political stance.

Explore the Business Communication Major



Concordia’s English major promotes careful reading, encourages critical thinking and models Christian scholarship and thoughtful discussion processes. Ideally, our students will develop a desire to read more and appreciate the role of literature in exploring themselves, the human condition, and Christ’s response to humanity and to our students in particular.

Discover the English Major at Concordia


Journalism and Public Relations

In Concordia University, Nebraska’s journalism and public relations program, we will help you develop your thinking, writing and speaking skills so you are able to size up situations, determine what’s happening and report information accurately, quickly, honestly and responsibly.

Discover the Journalism and Public Relations Program

1 Recent graduates attending graduate school or employed within six months of graduation.

2 Career salary and wages sourced from the U.S. Bureau of Labor Statistics.