B.A. Strategic Communication

Major

Strategic CommunicationFeatured Courses

As a student in the strategic communication major at Concordia Nebraska, you’ ll have the opportunity to take specialized courses related to various aspects of the strategic communication profession. These classes, designed to equip you for leadership and service in various strategic communication careers, are taught by some of our esteemed faculty who have extensive experience in their fields.

CTA 203

Communication Theory 3 credits

Course features an overview of communication theory from the classical tradition to current theoretical approaches in human communication. In addition, the course will offer in-depth study in the following areas: organizational communication, mass communication theory, interpersonal communication and group theory/persuasion. Location, analysis and application of research is a focus of the course.

CTA 211

Public Speaking 3 credits

Students develop fundamental skills in the art of public speaking through the preparation and presentation of speeches designed for a variety of occasions, audiences, and situations. Skills of organization, delivery, and speech criticism developed.

CTA 285

Social Media 3 credits

This course will introduce students to the theory and forms of social media. What are social media, who uses them, who gains from them, and how are they transforming the media landscape, the way we understand our world and our ability to communicate effectively within it? Students will become familiar with a range of social media tools, analyze and discuss their uses and implications, and conduct real-world social media campaigns of their choice.

CTA 400

Communication Research 3 credits

An overview of the methodological approaches to communication research. Students will conduct and present and original research project. Topics include: types of research questions, approaches, philosophy of knowledge, and structure of research. Required for all communication majors.

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Strategic CommunicationSample Schedule of Courses

The following sample course of study is an example of the sequence of courses you might take in order to receive your degree. Please plan to discuss your actual course of study with your advisor, who can help you stay on track to meet your academic and professional goals.

Semester 1

CTA 103

Experiences in Human Communication 3 cr.

GED ED

General Education 12 cr.

15 Total Credits

Semester 2

GED ED

General Education 15 cr.

15 Total Credits

Semester 3

CTA 203

Communication Theory 3 cr.

CTA 211

Public Speaking 3 cr.

GED ED

General Education 6 cr.

12 Total Credits

Semester 4

CTA 241

Media Literacy 3 cr.

BUS 281

Business Communication 3 cr.

CTA 285

Social Media 3 cr.

GED ED

General Education 6 cr.

15 Total Credits

Semester 5

CTA 300

Placement Seminar 1 cr.

CTA 301

Public Relations 3 cr.

CTA 302

Rhetorical Theory 3 cr.

GED ED

General Education 6 cr.

13 Total Credits

Semester 6

CTA 306

Interpersonal Communication 3 cr.

CTA 311

Persuasion, Argumentation and Debate 3 cr.

GED ED

General Education 9 cr.

15 Total Credits

Semester 7

CTA 400

Communication Research 3 cr.

GED ED

General Education 9 cr.

12 Total Credits

Semester 8

ECTA 499

Capstone: Special Topics in the Study of Language 3 cr.

GED ED

General Education 9 cr.

12 Total Credits

Strategic Communication Faculty

As experts in strategic communication, our faculty and instructors bring years of experience to the classroom.

Meet the faculty