No breakpoint

Strategic Communication Courses

The following sample course of study is an example of the sequence of courses you might take in order to receive your degree. Please plan to discuss your actual course of study with your advisor, who can help you stay on track to meet your academic and professional goals.

Semester 1

CTA 103
Experiences in Human Communication
An introduction to the basic principles of intrapersonal, interpersonal, group and public communication. The course includes listening, group dynamics, fundamentals of public speaking and information literacy.
3
credits
GED ED
General Education
General education from across the university
12
credits
Total Credits
15

Semester 2

GED ED
General Education
General education from across the university
15
credits
Total Credits
15

Semester 3

CTA 203
Communication Theory
Course features an overview of communication theory from the classical tradition to current theoretical approaches in human communication. In addition, the course will offer in-depth study in the following areas: organizational communication, mass communication theory, interpersonal communication and group theory/persuasion. Location, analysis and application of research is a focus of the course.
3
credits
CTA 211
Public Speaking
Students develop fundamental skills in the art of public speaking through the preparation and presentation of speeches designed for a variety of occasions, audiences, and situations. Skills of organization, delivery, and speech criticism developed.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
12

Semester 4

CTA 241
Media Literacy
Studies in print and electronic media, particularly how to discern the credibility and influence of information that affects the individual and society. Research projects and student media presentations enable the student to explore and experience techniques of mass media and assess their impact.
3
credits
BUS 281
Business Communication
The intense study of business writing and speaking using audience analysis. Implications for organizational communication and structure are considered. Major assignments include writing letters and reports for targeted audiences, analysis of organizational rhetoric as related to those products, self-presentation and audience analysis in interview situations, and editing skills.
3
credits
CTA 285
Social Media
This course will introduce students to the theory and forms of social media. What are social media, who uses them, who gains from them, and how are they transforming the media landscape, the way we understand our world and our ability to communicate effectively within it? Students will become familiar with a range of social media tools, analyze and discuss their uses and implications, and conduct real-world social media campaigns of their choice.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
15

Semester 5

CTA 300
Placement Seminar
The course includes resume and portfolio creation, attendance at professional placement seminars, mock interviews, meetings with field professionals and internship applications and searches.
1
credits
CTA 301
Public Relations
An exploration of the diverse field of public relations, as it is practiced in large corporations, small businesses, educational institutions and church-related organizations. Students will examine the role, methods and ethical considerations of the profession.
3
credits
CTA 302
Rhetorical Theory
An overview of the historical development of rhetoric and rhetorical theory beginning with the ancients and continuing into the contemporary period. Topics include: Greek, Roman, and other European traditions in rhetoric as well as contemporary issues in rhetoric including minority contributions to rhetoric, the development of current speech and composition theory, and future trends in rhetorical study.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
13

Semester 6

CTA 306
Interpersonal Communication
In-depth work and analysis of communication. Topics include relationship development and maintenance strategies, nonverbal communication in relationships, conflict resolution and impression management strategies.
3
credits
CTA 311
Persuasion, Argumentation and Debate
Analysis and application of the ways in which beliefs, values, attitudes, and behavior are deliberately influenced through communication. Areas of study include debate and argumentation, logic, persuasion, propaganda campaigns in both written and oral forms. Formalized debates and public speeches are among class activities.
3
credits
GED ED
General Education
General education from across the university
9
credits
Total Credits
15

Semester 7

CTA 400
Communication Research
An overview of the methodological approaches to communication research. Students will conduct and present and original research project. Topics include: types of research questions, approaches, philosophy of knowledge, and structure of research. Required for all communication majors.
3
credits
GED ED
General Education
General education from across the university
9
credits
Total Credits
12

Semester 8

ECTA 499
Capstone: Special Topics in the Study of Language
This course analyzes and evaluates the privileged space language holds in the related humanities disciplines of English, speech communication and theatre studies. Students will write, speak and perform individual projects in response to interdisciplinary and shared, cross-disciplinary readings that explore the foundations of literary study, rhetorical study and theatre. Required for all ECTA majors and should be taken fall of senior year.
3
credits
GED ED
General Education
General education from across the university
9
credits
Total Credits
12