Athletics Administration - High School Level

M.S.

Ideal for public and private school teacher-coaches who want the advanced financial, fundraising, and regulatory knowledge to guide a school program to success, with a focus on maintaining institutional integrity by unifying teenage athletes, parents, boosters, and others behind shared goals.

Guide the next generation of high school student-athletes to success on the field, in the classroom, and in the community.

The chance to develop high school student-athletes is both a serious responsibility and an exciting opportunity – the young men and women under your charge can have their lives positively changed through leadership that inspires their physical, emotional, and intellectual development.

Concordia University, Nebraska’s fully online M.S. in Athletics Administration: High School Athletics Administration concentration starts with a foundation of best-practice skills to manage interscholastic teams and athletes, parents, and boosters through the shared goals of athletic and academic success. Our program offers teachers and coaches the advanced financial, fundraising, and regulatory knowledge required to guide entire athletic departments to success as part of a larger academic institution.

The 30-credit master’s curriculum is based around National Interscholastic Athletic Administrators Association (NIAAA) standards. This means you’ll complete the coursework required to become a Certified Athletic Administrator (CAA) as you earn your advanced degree online. (Note that candidates will need to complete specific steps directly with the NIAAA to become a member and ensure full CAA certification. Details are available at www.niaaa.org.)

Take the next step to a career in high school athletics that balances teaching, coaching, and administration through Concordia University, Nebraska’s focus on faith-based transformational leadership.

Athletics Administration - High School Level Program Goals

Incorporate standards of ethics; local, state, and federal laws; and applicable athletic governing body regulations into the decision-making process for an Athletic Department.

Formulate a process for collaboration among coaches, parents, institution administrators, the community, and the athletes themselves, to create an environment that fosters the physical, mental, and spiritual growth of each athlete in every program sponsored by the Athletic Department.

Develop a marketing plan for an Athletic Department that focuses on creating sources of revenue outside the academic institution.

Develop relationships to assure individuals and organizations that comprise revenue sources transform into partners for strategic growth.

Design a strategic plan for an Athletic Department that addresses financial stewardship and growth, operational efficiency, and successful performance of each athletic program in regards to both competition and academics.

Get On Your Way

The next start date for Athletics Administration - High School Level is Monday, Mar 6.

Athletics Administration - High School Level Courses

  • Total Credits 30
  • Total Courses 10
  • Course Length 8 weeks

A master's degree in Athletics Administration - High School Level from Concordia University, Nebraska gives you the comprehensive skills and training that will lead you to a wide range of rewarding careers.

MSAA Core

  •  
    MSAA 500 Leadership and Management in Athletics
    3
    This course is designed to provide the student with insight into various leadership styles and techniques that can be utilized within an Athletic Department to assure the success of the department in producing competitive programs that foster growth of its student-athletes in all areas. Particular focus will be placed on the development of a mission statement, vision statement and organizational goals for the department that align with the academic institution, and assisting coaches in the same process and assuring its implementation.
  •  
    MSAA 510 Athletics Sociology
    3
    This course will explore the current perspectives of athletes, coaches, parents and institutions on the role of Interscholastic and College Athletics in the United States. Emphasis will be placed on how to unify the aforementioned internal parties who directly or indirectly contribute to the success of an athletic program and how to collaborate on external societal forces that can impact that success.
  •  
    MSAA 520 Ethical and Legal Aspects of Athletics Administration
    3
    This course equips students to analyze their own ethical philosophies and those of others in diverse Interscholastic and College Athletics environments and to incorporate those philosophies in solving ethical issues in their Athletic Departments. Included in the course is a study of different ethical models being applied in the modern athletics environment and the challenges faced by Christians in this morally diverse environment. This course also introduces students to important legal challenges they will face in leadership roles in Athletic Departments and how they should analyze relevant variables in those areas to make wise decisions. Areas such as Hazing, Negligence, Title IX, Sexual Harassment, Americans with Disabilities Act, and other employment laws will be discussed.
  •  
    MSAA 530 Management of Facilities and Operations in Athletics
    3
    Students will be exposed to the steps taken to ensure a high-quality experience is provided for all athletes in practices and competitions. Particular focus areas will be the design, construction and maintenance of athletic fields and courts; athletic equipment maintenance; and efficient operations of competition events.
  •  
    MSAA 540 Marketing in Athletics
    3
    This course will focus on the development of decision-making skills for both effective and efficient marketing in Interscholastic and College Athletics. Emphasis will be placed on the importance of marketing in strategic planning and the critical process components in the development of effective marketing strategies to procure ticket sales, concession sales, corporate sponsorships and donations. Topics will include market segmentation, use of marketing research in decision-making, use of media and promotion, budgeting, and marketing program evaluation.

MSAA Practicum

  •  
    MSAA 599 Athletics Practicum
    3
    This course will be completed in the student’s final term of the program. The student will be responsible for identifying an institution that will allow the student to work directly with the Athletic Department and apply the skills learned throughout the Master of Science in Athletics Administration program. The student must accumulate 80 documented hours within the chosen Athletic Department and submit a research paper of no less than 20 pages to the instructor assigned for the course for which the student conducts an internal assessment of the Athletic Department, an external assessment of the department, and develops recommendations for the Athletic Department based on observations and evidence-based research. Upon procurement of the practicum site, the student and the instructor will develop particular goals for the paper and for the experience.

High School Level Concentration

  •  
    MSAA 550 High School Student-Athlete Development
    3
    This course will provide students with insight into the importance of using an athletic program as a vehicle to foster the physical, mental and spiritual development of athletes. Particular focus will be placed on assuring this development is integrated into the mission, vision and goals of each program within the Athletic Department. Additional focus will be a case study approach used to foster development of these three areas within high school athletes and to overcome the external factors that can impede this development, including bullying and alcohol and drug use.
  •  
    MSAA 552 High School Athletics Fundraising
    3
    This course will focus on the increasing need for both public and private high school athletic departments to engage in fundraising to subsidize the funding received from the academic institution in order to sustain operations and have the ability to grow. Particular focus will be placed on alternative revenue sources that can be procured including donations, merchandise sales, ticket and concessions sales, corporate sponsorships, and profit-sharing sales campaigns with outside organizations. Additional focus will be placed on the operational steps for a successful fundraising campaign and the integration of the personal sales process into that campaign.
  •  
    MSAA 554 High School Athletics Finance
    3
    This course will provide students with the foundation to procure and manage a budget for an Athletic Department that allows the department and each of its programs to continue to grow and meet their respective vision and goals. Particular emphasis will be placed on income statement and balance sheet production and their use for decision-making by the department, forecasting revenue and expenses based on organizational need and student participation, and incorporating software to assure the accounting process is accurate and efficient.
  •  
    MSAA 556 High School Athletics State and Federal Regulation Compliance
    3
    This course will provide students with a foundation of the organizational structure of the National Federation of State High School Associations (NFHS), National Interscholastic Athletic Administrators Association (NIAAA), and applicable State Athletic Associations. Particular emphasis will be placed on the procedure of the NFHS and State Athletic Associations in enacting regulations, investigating violations of those rules by member institutions, and appealing decisions by applicable governing bodies. Students will learn how to navigate through the Rules Manuals for applicable governing bodies by applying the rules to issues that arise within a high school Athletic Department in a wide variety of areas including behavior in competition, game scheduling, practice commencement, and eligibility of transfer-students.

Athletics Administration Double Concentration

This option allows you to complete both concentrations on an accelerated or traditional schedule. Both schedules include the full range of coursework, giving candidates a comprehensive understanding of high school and college athletics administration.

Accelerated

Students take both concentration tracks concurrently (two courses at a time, totaling 6 credits per eight-week online session) in order to complete the degree in the standard 20 months.

Decelerated

Students take both concentration tracks consecutively (one course at a time, totaling 3 credits per eight-week online session). This decelerated option extends degree-completion time to 28 months.

All concentration courses must be completed before taking the final Athletics Practicum (MSAA 599). Students interested in pursuing a double concentration should speak with an Enrollment Specialist to determine the best progression for their needs.

Concordia University is Nebraska's only hassle free masters degree

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Our eight-week classes allow you to quickly progress through your degree. Advance your career sooner with our accelerated and flexible scheduling options where you can earn your degree in as little as one year.

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Athletics Administration - High School Level Delivery Options

Online

$550 credit hour
  • Control your schedule and pace with flexible class options
  • Self-paced—study when it is convenient for you
  • Your classroom is available from the comforts of your home
  • Learn from instructors with diverse backgrounds from around the world
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