Photo of Strategic Communication

Strategic Communication B.A.  

Major  
120 credit hours
98% career outcome rate1
 

As our lives and communities become more globalized and diverse, communication skills continue to grow in popularity and necessity. Strategic communication is mass communication that aims to persuade as well as inform. To be a successful strategic communicator, you must develop skills in interpersonal communication, group and organizational communication, traditional mass media and new, ever-evolving digital media.

A degree in strategic communication opens up a lot of possibilities for employment in a field that you’re passionate about. You might choose to pursue a career in a wide range of strategic communication and public relations professions including: account management, advertising management art direction, audience research, copywriting, digital strategy, marketing, media planning, public relations, strategic communication research, sports and entertainment promotion, social media management and sports information.

The bachelor of arts in strategic communication degree at Concordia University, Nebraska emphasizes leading-edge communication theory and practice, grounded in history and strategic planning. You'll be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging.

Here, you'll benefit from the varied expertise of our faculty in nonprofit, international, intercultural, health, corporate, crisis and political messaging as you learn what it means to be a strategic, ethical and culturally sensitive communicator. 

Concordia Nebraska’s strategic communication major blends an integrated curriculum to teach you how to tell great stories to attract target audiences. You'll learn how to work with the media across multiple platforms, and how to write, record and publish effectively. You will also receive extensive hands-on experience in researching, writing, designing and publishing digital and print advertisements, communication plans and strategic campaigns.

15:1
Student-to-faculty ratio

Core Concepts

The strategic communication program at Concordia University, Nebraska integrates a liberal arts education with theoretical knowledge and practical experience to provide students with the communication skills they need for meaningful personal, professional and social relationships, so they can fulfill their callings in strategic communication vocations.

Concordia NebraskaStrategic Communication: Learning Objectives

Students in the strategic communication program at Concordia University, Nebraska will learn the theory and practice of professional communication.

Students will understand the theoretical foundations underlying persuasive messaging.​​​​

Students will learn to conduct detailed, extensive, and accurate audience analyses.

Students will employ basic techniques for data gathering, analysis and statistics.

Students will develop core skills in writing, editing, storytelling and design.​​​​​

Dr. Pete Koprince - Communication Studies

Dr. Erica Lamm - Communication Studies

Concordia NebraskaStrategic Communication: Program Goals

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Students in the strategic communication program at Concordia University, Nebraska will be able to apply and develop communication campaign messaging strategies.

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Students will apply persuasion theory to communication campaigns and media messages.

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Students will create content that fulfills strategic communication campaign objectives.

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Students will apply research data to guide the development of strategic communication campaigns and messages.

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Students will develop multi-platform, multi-public message dissemination plans.

Concordia Nebraska Strategic Communication: Career Outcomes

Public Relations Specialist

Environmental organizations need to influence public perceptions to gain political and financial support for their initiatives. As a public relations specialist or environmental communications staff member, you'll use the knowledge acquired during your environmental studies majorwhen generating press releases about programs and activities at your employer's or client's organizations. You may also develop content for the websites of environmental entities and to help compose text for fundraising brochures, advertisements or letters.

6% Annual Growth Rate2
$33,690 Entry-Level Salary2
$60,000 Mid-Level Salary2
$112,310 Late-Level Salary2

Event Promoter

Event promoters are responsible for creating buzz for everything from concerts to monster truck rallies to sporting events. As an event promoter, you might work for a company, venue or independently. You might create radio or tv commercials or print ads and employ social media or word-of-mouth to promote your event.

7% Annual Growth Rate2
$27,560 Entry-Level Salary2
$49,310 Mid-Level Salary2
$84,900 Late-Level Salary2

Podcast Producer

Podcast producers plan, direct and tweak podcasts for optimal performance. As a podcast producer, you might be in charge of research, booking guests, setting the stage with sound effects and post production music and promoting the podcast once it’s completed.

-7% Annual Growth Rate2
$39,770 Entry-Level Salary2
$65,133 Mid-Level Salary2
$96,743 Late-Level Salary2

Concordia NebraskaStrategic Communication: Related Programs

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Applied Communication

Applied communication is one of the most versatile majors available. A degree in applied communication can prepare you for a traditional career path as a communication specialist in small businesses, government offices and non-profit organizations. With the bachelor’s degree in applied communication, you can also find work in journalism, marketing, education, entertainment or any number of other career fields.

Explore the Applied Communication Major

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Marketing

A bachelor of science degree in marketing from Concordia University, Nebraska will acquaint you with major marketing concepts and practices. You will develop the skills you need to effectively position your company as an industry leader and efficiently reach target audiences.

Explore the Marketing Major

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Journalism and Public Relations

In Concordia University, Nebraska’s journalism and public relations program, we will help you develop your thinking, writing and speaking skills so you are able to size up situations, determine what’s happening and report information accurately, quickly, honestly and responsibly.

Discover the Journalism and Public Relations Program

1 Recent graduates attending graduate school or employed within six months of graduation.

2 Career salary and wages sourced from the U.S. Bureau of Labor Statistics.