B.A. Strategic Communication
As our lives and communities become more globalized and diverse, communication skills continue to grow in popularity and necessity. Strategic communication is mass communication that aims to persuade as well as inform. To be a successful strategic communicator, you must develop skills in interpersonal communication, group and organizational communication, traditional mass media and new, ever-evolving digital media.
A degree in strategic communication opens up a lot of possibilities for employment in a field that you’re passionate about. You might choose to pursue a career in a wide range of strategic communication and public relations professions including: account management, advertising management art direction, audience research, copywriting, digital strategy, marketing, media planning, public relations, strategic communication research, sports and entertainment promotion, social media management and sports information.
The bachelor of arts in strategic communication degree at Concordia University, Nebraska emphasizes leading-edge communication theory and practice, grounded in history and strategic planning. You'll be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging.
Here, you'll benefit from the varied expertise of our faculty in nonprofit, international, intercultural, health, corporate, crisis and political messaging as you learn what it means to be a strategic, ethical and culturally sensitive communicator.
Concordia Nebraska’s strategic communication major blends an integrated curriculum to teach you how to tell great stories to attract target audiences. You'll learn how to work with the media across multiple platforms, and how to write, record and publish effectively. You will also receive extensive hands-on experience in researching, writing, designing and publishing digital and print advertisements, communication plans and strategic campaigns.
The strategic communication program at Concordia University, Nebraska integrates a liberal arts education with theoretical knowledge and practical experience to provide students with the communication skills they need for meaningful personal, professional and social relationships, so they can fulfill their callings in strategic communication vocations.
Dr. Pete Koprince likes that the things you learn in communication classes can be put into practice immediately. Learn more about Dr. Koprince in this Faculty 5 video.
One of communication professor Dr. Erica Lamm's favorite memories at Concordia was mentoring a group of students on a teaching trip to China. Learn more about Dr. Lamm in this Faculty 5 video.
Concordia NebraskaStrategic Communication: Learning Objectives
Students in the strategic communication program at Concordia University, Nebraska will learn the theory and practice of professional communication.
Students will understand the theoretical foundations underlying persuasive messaging.
Students will learn to conduct detailed, extensive, and accurate audience analyses.
Students will employ basic techniques for data gathering, analysis and statistics.
Students will develop core skills in writing, editing, storytelling and design.
Concordia NebraskaStrategic Communication: Program Goals
Students in the strategic communication program at Concordia University, Nebraska will be able to apply and develop communication campaign messaging strategies.
Students will apply persuasion theory to communication campaigns and media messages.
Students will create content that fulfills strategic communication campaign objectives.
Students will apply research data to guide the development of strategic communication campaigns and messages.
Students will develop multi-platform, multi-public message dissemination plans.
Strategic Communication Faculty
As experts in Strategic Communication, our faculty and instructors bring years of experience to the classroom.Meet the faculty
Concordia NebraskaStrategic Communication: FAQs
The applied communication program at Concordia University, Nebraska is a more traditional communication program, with courses in business and professional communication, as well as interpersonal and listening communication strategies.
In contrast, the strategic communication program focuses more on persuasion, marketing and public relations type classes.
While there is a lot of overlap between the two programs in their foundational courses, the focus you choose will depend on what type of communication you’re passionate about, and what type of career you want after graduation.
There are a lot of great opportunities on- and off- campus at Concordia University, Nebraska for strategic communication majors. For instance, Concordia’s bi-weekly newspaper, The Sower, is produced by a staff of students and covers campus news for the Concordia community while providing valuable professional experience for staff members. You can gain experience in writing, editing, layout, photography, advertising sales and design.
Lambda Pi Eta, a communication honor society from the National Communication Association, is available for outstanding students in communication studies or who participate in competitive speech and debate while maintaining excellence in their own academic subject matter. Through LPE, you can help sponsor on-campus awareness and communication sensitivity activities, as well as promoting research and excellence in scholarship.
If you want to use your strategic communication skills competitively, Concordia Nebraska’s Speech Team gives you the opportunity to participate in all eleven American Forensics Association events. The team travels regionally and nationally. In select years, the team has also competed at the American Forensic Association tournament and at the National Forensic Association tournament.
Off campus, through the study abroad program, you can gain a global perspective, see the world and meet people of other cultures. Choose to spend a semester in another country taking a full course of study or participate in a study tour for one to two weeks during winter, spring, or summer breaks.
Concordia Nebraska’s strategic communication degree offers a breadth of knowledge and skills essential for today’s communication professionals. The industry is rapidly changing due to technological advances, the continued evolution of social media and new business methodologies aimed at the global marketplace. Because strategic communication is an essential part of any industry, your career options are nearly endless.
Some careers with a strategic communication focus might include communication specialist, social media producer, public relations officer, journalist, scriptwriter and vlogger.
Your salary after earning your strategic communication degree will depend on your career field and specific job, as well as where you’re located geographically. However, according to the Bureau of Labor Statistics, the average salary for strategic communication majors across all disciplines is $49,000.
Your starting salary after earning your applied communication degree will depend on your career field and specific job, as well as where you’re located geographically. However, according to the Bureau of Labor Statistics, the average starting salary for applied communication majors across all disciplines is $48,253.
Concordia Nebraska Strategic Communication: Career Outcomes
Public Relations Specialist
Environmental organizations need to influence public perceptions to gain political and financial support for their initiatives. As a public relations specialist or environmental communications staff member, you'll use the knowledge acquired during your environmental studies majorwhen generating press releases about programs and activities at your employer's or client's organizations. You may also develop content for the websites of environmental entities and to help compose text for fundraising brochures, advertisements or letters.
Event promoters are responsible for creating buzz for everything from concerts to monster truck rallies to sporting events. As an event promoter, you might work for a company, venue or independently. You might create radio or tv commercials or print ads and employ social media or word-of-mouth to promote your event.
Podcast producers plan, direct and tweak podcasts for optimal performance. As a podcast producer, you might be in charge of research, booking guests, setting the stage with sound effects and post production music and promoting the podcast once it’s completed.
Concordia NebraskaStrategic Communication: Related Programs
Applied communication is one of the most versatile majors available. A degree in applied communication can prepare you for a traditional career path as a communication specialist in small businesses, government offices and non-profit organizations. With the bachelor’s degree in applied communication, you can also find work in journalism, marketing, education, entertainment or any number of other career fields.
A bachelor of science degree in marketing from Concordia University, Nebraska will acquaint you with major marketing concepts and practices. You will develop the skills you need to effectively position your company as an industry leader and efficiently reach target audiences.
Journalism and Public Relations
In Concordia University, Nebraska’s journalism and public relations program, we will help you develop your thinking, writing and speaking skills so you are able to size up situations, determine what’s happening and report information accurately, quickly, honestly and responsibly.
1 Recent graduates attending graduate school or employed within six months of graduation.
2 Career salary and wages sourced from the U.S. Bureau of Labor Statistics.