B.S. Marketing
Major Minor Concentration
MarketingFeatured Courses
As a student in the marketing major at Concordia Nebraska, you’ll have the opportunity to take specialized courses related to various aspects of the marketing profession. These classes, designed to equip you for leadership and service in various marketing careers, are taught by some of our esteemed faculty who have extensive experience in their fields.
BUS 121
Financial Accounting 3 credits
An introduction to the theory, language, and practice of accounting. Major components of the primary financial statements are examined. Emphasis on the uses of financial information.
BUS 261
Marketing 3 credits
Provides students with a thorough appreciation for the benefits and pitfalls of executing a customer orientation. Using market segmentation; management of mature products and introduction of new products. Developing long-term relationships with customers. Identifying and analyzing possibilities in consumer and industrial markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.
BUS 261
Marketing 3 credits
Provides students with a thorough appreciation for the benefits and pitfalls of executing a customer orientation. Using market segmentation; management of mature products and introduction of new products. Developing long-term relationships with customers. Identifying and analyzing possibilities in consumer and industrial markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.
BUS 362
Advertising and Integrated Marketing Communication 3 credits
How marketers communicate — advertising, sales promotion, public relations, direct and personal selling, event planning, sponsorships. Setting objectives, message strategy, media strategy, measuring effectiveness. Management of promotional activities: advertising, sales promotion, public relations, direct marketing. Promotional objectives, budgets and strategies; organization of the advertising function; media selection and evaluation; advertising research and message, computer modeling.
CTA 301
Public Relations 3 credits
An exploration of the diverse field of public relations, as it is practiced in large corporations, small businesses, educational institutions and church-related organizations. Students will examine the role, methods and ethical considerations of the profession.
BUS 399
Internship 3 credits
Students will take an internship as part of their program of studies in business. Students should consult with the director of business and the Office of Career Services to obtain the undergraduate internship/practicum packet and review the required process. May be repeated once.
MarketingSample Schedule of Courses
The following sample course of study is an example of the sequence of courses you might take in order to receive your degree. Please plan to discuss your actual course of study with your advisor, who can help you stay on track to meet your academic and professional goals.
Semester 1
ART 145
Digital Imaging 3 cr.
BUS 121
Financial Accounting 3 cr.
GED ED
General Education 9 cr.
15 Total Credits
Semester 2
ECON 102
Principles of Microeconomics 3 cr.
MATH 122
Introduction to Statistics 3 cr.
GED ED
General Education 9 cr.
15 Total Credits
Semester 3
BUS 261
Marketing 3 cr.
BUS 261
Marketing 3 cr.
BUS 281
Business Communication 3 cr.
BUS 331
Finance 3 cr.
GED ED
General Education 6 cr.
18 Total Credits
Semester 4
BUS 371
Information Systems 3 cr.
CTA 226
Journalistic Editing and Design 3 cr.
GED ED
General Education 9 cr.
15 Total Credits
Semester 5
BUS 362
Advertising and Integrated Marketing Communication 3 cr.
BUS 364
Consumer Behavior 3 cr.
CTA 241
Media Literacy 3 cr.
GED ED
General Education 9 cr.
18 Total Credits
Semester 6
BUS 300
Business Law 3 cr.
CTA 203
Communication Theory 3 cr.
GED ED
General Education 6 cr.
12 Total Credits
Semester 7
BUS 400
Business Ethics 3 cr.
BUS 363
Sales and Sales Management 3 cr.
CTA 301
Public Relations 3 cr.
GED ED
General Education 6 cr.
15 Total Credits
Semester 8
BUS 446
Strategic Management 3 cr.
BUS 399
Internship 3 cr.
CTA 302
Rhetorical Theory 3 cr.
CTA 285
Social Media 3 cr.
GED ED
General Education 3 cr.
15 Total Credits
Marketing Faculty
As experts in marketing, our faculty and instructors bring years of experience to the classroom.