B.S. Marketing
Courses

120 credit hours
95% career outcome rate
1 degree option

MarketingFeatured Courses

As a student in the marketing major at Concordia Nebraska, you’ll have the opportunity to take specialized courses related to various aspects of the marketing profession. These classes, designed to equip you for leadership and service in various marketing careers, are taught by some of our esteemed faculty who have extensive experience in their fields.

Application is open!

Be a part of the next class of marketers.

Apply Now

MarketingSample Schedule of Courses

The following sample course of study is an example of the sequence of courses you might take in order to receive your degree. Please plan to discuss your actual course of study with your advisor, who can help you stay on track to meet your academic and professional goals.

Semester 1

ART 145
Digital Imaging
Explores capturing, digitizing and editing images with an emphasis on meeting aesthetic and technical requirements of the graphic design industry. Students will learn to color-correct, manipulate, retouch, enhance and composite digital images.
3
credits
BUS 121
Financial Accounting
An introduction to the theory, language, and practice of accounting. Major components of the primary financial statements are examined. Emphasis on the uses of financial information.
3
credits
GED ED
General Education
General education from across the university
9
credits
Total Credits
15

Semester 2

ECON 102
Principles of Microeconomics
Examination of the behavior of microeconomic units such as consumers, firms and industries. Includes analysis of the problems of monopoly, urbanization, income inequality and poverty. International economics and the world economy are discussed.
3
credits
MATH 122
Introduction to Statistics
The fundamentals of elementary statistics, data collection and analysis, probability, distributions, sampling, hypothesis testing, correlation and regression.
3
credits
GED ED
General Education
General education from across the university
9
credits
Total Credits
15

Semester 3

BUS 261
Marketing
Provides students with a thorough appreciation for the benefits and pitfalls of executing a customer orientation. Using market segmentation; management of mature products and introduction of new products. Developing long-term relationships with customers. Identifying and analyzing possibilities in consumer and industrial markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.
3
credits
BUS 281
Business Communication
The intense study of business writing and speaking using audience analysis. Implications for organizational communication and structure are considered. Major assignments include writing letters and reports for targeted audiences, analysis of organizational rhetoric as related to those products, self-presentation and audience analysis in interview situations, and editing skills.
3
credits
BUS 331
Finance
Fundamentals of financial management. Policy, methods, institutions, and tools of financial management involved in financing the business organization.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
15

Semester 4

BUS 371
Information Systems
Survey of the information systems discipline, including information technology, telecommunications and networks, systems design and development, and security/privacy issues. Improving organizational effectiveness through appropriate use of information system resources.
3
credits
CTA 226
Journalistic Editing and Design
Students will learn basic techniques and principles of news editing including digital copy editing. In addition, students will learn basic techniques and principles for designing newspapers, newsletters and other print products, working in a computer laboratory setting.
3
credits
GED ED
General Education
General education from across the university
9
credits
Total Credits
15

Semester 5

BUS 362
Advertising and Integrated Marketing Communication
How marketers communicate — advertising, sales promotion, public relations, direct and personal selling, event planning, sponsorships. Setting objectives, message strategy, media strategy, measuring effectiveness. Management of promotional activities: advertising, sales promotion, public relations, direct marketing. Promotional objectives, budgets and strategies; organization of the advertising function; media selection and evaluation; advertising research and message, computer modeling.
3
credits
BUS 364
Consumer Behavior
Studies the ‘why’ of marketing; why consumers prefer certain products and services. Emphasizes behavioral science concepts in an application–oriented environment as they relate to the process of consumption. Buying behavior and analysis. Perception, motivation, learning, attitude structure and change, social influences and cultural forces relevant to buyer behavior and decision processes.
3
credits
CTA 241
Media Literacy
Studies in print and electronic media, particularly how to discern the credibility and influence of information that affects the individual and society. Research projects and student media presentations enable the student to explore and experience techniques of mass media and assess their impact.
3
credits
GED ED
General Education
General education from across the university
9
credits
Total Credits
18

Semester 6

BUS 300
Business Law
The course is designed to introduce the student to the rules of law under which the business world operates. It provides the student with a basic understanding of the legal rights and duties which arise from common business transactions. Topics include contracts, personal property, real property, insurance, estates and agency.
3
credits
CTA 203
Communication Theory
Course features an overview of communication theory from the classical tradition to current theoretical approaches in human communication. In addition, the course will offer in-depth study in the following areas: organizational communication, mass communication theory, interpersonal communication and group theory/persuasion. Location, analysis and application of research is a focus of the course.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
12

Semester 7

BUS 400
Business Ethics
A study of Christian ethics and practice in relationship to the conduct of business. Case studies are utilized to give skills in problem analysis and the application of the Christian vision.
3
credits
BUS 363
Sales and Sales Management
Planning and implementation of personal selling activities. Sales force management concepts, including: objectives, organization, recruiting, selection, training, development, supervision, motivation, performance evaluation and control. Emphasis on industrial selling. Development of professional selling elements such as understanding buyer behavior, building trust, effective communication, leadership and teamwork skills, and the strategic selling process.
3
credits
CTA 301
Public Relations
An exploration of the diverse field of public relations, as it is practiced in large corporations, small businesses, educational institutions and church-related organizations. Students will examine the role, methods and ethical considerations of the profession.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
15

Semester 8

BUS 446
Strategic Management
Designed to give the student practice in integrating the numerous theory courses in all phases of business management. In the role of the top manager, responsible for the total enterprise, the student applies these theories to the solution of problems in practical business cases. Decisions are made to direct the operation of a simulated business in a competitive market.
3
credits
BUS 399
Internship
Students will take an internship as part of their program of studies in business. Students should consult with the director of business and the Office of Career Services to obtain the undergraduate internship/practicum packet and review the required process. May be repeated once.
3
credits
CTA 302
Rhetorical Theory
An overview of the historical development of rhetoric and rhetorical theory beginning with the ancients and continuing into the contemporary period. Topics include: Greek, Roman, and other European traditions in rhetoric as well as contemporary issues in rhetoric including minority contributions to rhetoric, the development of current speech and composition theory, and future trends in rhetorical study.
3
credits
CTA 285
Social Media
This course will introduce students to the theory and forms of social media. What are social media, who uses them, who gains from them, and how are they transforming the media landscape, the way we understand our world and our ability to communicate effectively within it? Students will become familiar with a range of social media tools, analyze and discuss their uses and implications, and conduct real-world social media campaigns of their choice.
3
credits
GED ED
General Education
General education from across the university
3
credits
Total Credits
15
Photo of Curt Photo of Todd Photo of Andrew Photo of Jonathon

Marketing Faculty

As experts in marketing, our faculty and instructors bring years of experience to the classroom.

Meet the faculty