Concordia team competes in third annual LCEF Student Marketing Competition

Published by Concordia University, Nebraska 7 years ago on Sat, Apr 19, 2014 11:27 AM
Team members who competed in the LCEF Marketing Competition include faculty adviser Tim Heidorn, sophomore Sarah Bowe of Omaha, Neb., freshman Jessy Sweet, of Colorado Springs, Colo., junior Collin Christiansen of Palmer, Alaska, and senior Andrew Malan, of Lincoln, Neb.

A team from Concordia competed in the third annual Lutheran Church Extension Fund National Student Marketing Competition April 4 in St. Louis, Mo. This was the university’s first time entering the competition. 

Members of the team included sophomore Sarah Bowe of Omaha, Neb., junior Collin Christiansen of Palmer, Alaska, senior Andrew Malan, of Lincoln, Neb., and freshman Jessy Sweet of Colorado Springs, Colo. They were led by faculty adviser Tim Heidorn.

Concordia Nebraska’s team competed against seven other Concordia University System schools, working throughout the spring semester to research and develop a cooperative marketing plan for a partnership between LCEF and The Lutheran Church—Missouri Synod elementary and secondary schools.

“This year’s assignment focused on how LCEF might work with elementary and secondary schools to help increase enrollment,” Richard Robertson, LCEF president and CEO, said. “Our ultimate goal is to boost the sustainability of our Lutheran schools, which we see as an effective mission offering to communities.”

Concordia Nebraska’s team created a campaign based on the tagline, “The Advantages of Private Education are Academic,” and highlighted the college preparedness of private school students.

Each Concordia team traveled to St. Louis to present its final work to a judging panel selected by LCEF in polished 20-minute presentations of strategic plans, creative work and budgets. The teams had the opportunity to watch other teams present, tour the Worldwide KFUO radio studio and the LCMS International Center and attend chapel with area Lutheran high school students, as well as LCEF and LCMS staff.

Concordia St. Paul took top honors, with Concordia Irvine earning second place and Concordia Ann Arbor placing third in the competition.

Other participating Concordias included Chicago, New York, Portland and Mequon.

LCEF presented cash prizes ranging from a $5,000 first-place award to $750 participation prizes.

To read more about the competition and view photos, visit