B.S. Business Communication
Courses

120 credit hours
95% career outcome rate
1 degree option

Business CommunicationFeatured Courses

As a student in the business communication major at Concordia Nebraska, you’ll have the opportunity to take specialized courses related to various aspects of the business communication profession. These classes, designed to equip you for leadership and service in various business communication careers, are taught by some of our esteemed faculty who have extensive experience in their fields.

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Business CommunicationSample Schedule of Courses

The following sample course of study is an example of the sequence of courses you might take in order to receive your degree. Please plan to discuss your actual course of study with your advisor, who can help you stay on track to meet your academic and professional goals.

Semester 1

BUS 121
Financial Accounting
An introduction to the theory, language, and practice of accounting. Major components of the primary financial statements are examined. Emphasis on the uses of financial information.
3
credits
GED ED
General Education
General education from across the university
15
credits
Total Credits
18

Semester 2

ECON 102
Principles of Microeconomics
Examination of the behavior of microeconomic units such as consumers, firms and industries. Includes analysis of the problems of monopoly, urbanization, income inequality and poverty. International economics and the world economy are discussed.
3
credits
MATH 122
Introduction to Statistics
The fundamentals of elementary statistics, data collection and analysis, probability, distributions, sampling, hypothesis testing, correlation and regression.
3
credits
GED ED
General Education
General education from across the university
12
credits
Total Credits
18

Semester 3

BUS 261
Marketing
Provides students with a thorough appreciation for the benefits and pitfalls of executing a customer orientation. Using market segmentation; management of mature products and introduction of new products. Developing long-term relationships with customers. Identifying and analyzing possibilities in consumer and industrial markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.
3
credits
BUS 281
Business Communication
The intense study of business writing and speaking using audience analysis. Implications for organizational communication and structure are considered. Major assignments include writing letters and reports for targeted audiences, analysis of organizational rhetoric as related to those products, self-presentation and audience analysis in interview situations, and editing skills.
3
credits
CTA 211
Public Speaking
Students develop fundamental skills in the art of public speaking through the preparation and presentation of speeches designed for a variety of occasions, audiences, and situations. Skills of organization, delivery, and speech criticism developed.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
15

Semester 4

BUS 371
Information Systems
Survey of the information systems discipline, including information technology, telecommunications and networks, systems design and development, and security/privacy issues. Improving organizational effectiveness through appropriate use of information system resources.
3
credits
GED ED
General Education
General education from across the university
15
credits
Total Credits
18

Semester 5

BUS 362
Advertising and Integrated Marketing Communication
How marketers communicate — advertising, sales promotion, public relations, direct and personal selling, event planning, sponsorships. Setting objectives, message strategy, media strategy, measuring effectiveness. Management of promotional activities: advertising, sales promotion, public relations, direct marketing. Promotional objectives, budgets and strategies; organization of the advertising function; media selection and evaluation; advertising research and message, computer modeling.
3
credits
CTA 309
Small Group Theory for Teams and Leadership
Analysis and study of theories of small groups, including theories of leadership and the facilitation of groups and group dynamics. Areas of study may include goal setting, cohesion and norms, leadership, problem solving, conflict, and facilitating in groups.
3
credits
CTA 242
Introduction to Broadcast Journalism
Students will learn about principles and techniques of preparing news programming for radio and television. Students will explore ethical and legal issues unique to broadcast journalism.
3
credits
BUS 331
Finance
Fundamentals of financial management. Policy, methods, institutions, and tools of financial management involved in financing the business organization.
3
credits
GED ED
General Education
General education from across the university
3
credits
Total Credits
15

Semester 6

BUS 443
Organizational Behavior
A study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself. Topics include organizational culture, diversity, gender communication, rewards and punishment, work place design, work teams, conflict management, leadership, total quality management and organizational development.
3
credits
CTA 203
Communication Theory
Course features an overview of communication theory from the classical tradition to current theoretical approaches in human communication. In addition, the course will offer in-depth study in the following areas: organizational communication, mass communication theory, interpersonal communication and group theory/persuasion. Location, analysis and application of research is a focus of the course.
3
credits
BUS 351
Human Resources Management
Knowledge and skill-building for working with people in a business or organization. Business ethics as they relate to Christian principles. Theory combined with applications from psychology and interpersonal communications serve as the focal point of the course. Participants will learn to relate more effectively to others in the work environment.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
15

Semester 7

BUS 400
Business Ethics
A study of Christian ethics and practice in relationship to the conduct of business. Case studies are utilized to give skills in problem analysis and the application of the Christian vision.
3
credits
CTA 241
Media Literacy
Studies in print and electronic media, particularly how to discern the credibility and influence of information that affects the individual and society. Research projects and student media presentations enable the student to explore and experience techniques of mass media and assess their impact.
3
credits
CTA 301
Public Relations
An exploration of the diverse field of public relations, as it is practiced in large corporations, small businesses, educational institutions and church-related organizations. Students will examine the role, methods and ethical considerations of the profession.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
15

Semester 8

BUS 446
Strategic Management
Designed to give the student practice in integrating the numerous theory courses in all phases of business management. In the role of the top manager, responsible for the total enterprise, the student applies these theories to the solution of problems in practical business cases. Decisions are made to direct the operation of a simulated business in a competitive market.
3
credits
CTA 499
Internship
Students and instructors work together to arrange suitable professional experiences with specified goals, activities and evaluation procedures. The course may be used to fulfill requirements in the Communication major or the Composition and Rhetoric minor.
3
credits
CTA 302
Rhetorical Theory
An overview of the historical development of rhetoric and rhetorical theory beginning with the ancients and continuing into the contemporary period. Topics include: Greek, Roman, and other European traditions in rhetoric as well as contemporary issues in rhetoric including minority contributions to rhetoric, the development of current speech and composition theory, and future trends in rhetorical study.
3
credits
GED ED
General Education
General education from across the university
6
credits
Total Credits
15
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Business Communication Faculty

As experts in business communication, our faculty and instructors bring years of experience to the classroom.

Meet the faculty