Successful marketing professionals are persuasive communicators and engaging storytellers, with a strong grasp of market research and analytics. The Marketing concentration from Concordia University, Nebraska will provide you with the skills and knowledge to build marketing campaigns that deliver on-target messaging via traditional advertising and social media marketing.
As a marketing professional, you’re constantly vying for attention in a crowded, noisy, and segmented media landscape. What’s the best way to reach your target audience: Billboards, TV commercials, or Facebook ads?
A great marketing campaign starts with careful research. You will learn how to most effectively tell your organization’s story across all media channels. Our faculty of experienced marketing and advertising executives teach you how to conduct market research that yields crucial insight about the distinct audience segments for your products or services.
The Marketing concentration also fits within Concordia Nebraska’s mission as a traditional nonprofit university with a faith-based approach to learning: Our goal is to create effective servant-leaders through rigorous academics, supported by caring, experienced instructors.
The MBA curriculum is specifically designed to have immediate real-world application – this means you can take what you learn in class and immediately apply it to your job. Evening courses also let you advance your education without taking time away from your current job. Our cohort-based approach also gives you the support of fellow students – build a professional network and reinforce case studies as you learn with your peers. Concordia Nebraska’s personalized career enhancement package also ensures you will receive the in-depth career support you need, for as long as you need it.
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The next start date for Marketing is Monday, Jan 7.
Marketing Program Goals
Marketing MBA ConcentrationCourses
- Total Credits 36
- Total Courses 12
- Course Length 8 weeks
The Marketing MBA concentration program from Concordia University, Nebraska is designed to prepare you to conceptualize, build and carry out marketing campaigns, as well as analyze the metrics that follow.
MBA 525 Leadership And Organizational Behavior3This course is designed to increase students’ effectiveness and skill in analyzing and understanding organizations and their attendant processes. Behavioral science concepts and theories are studied. Individual, group and structural behavior and concepts are presented. Special emphasis will be placed on the importance of leadership and communications.
MBA 531 Effective Decision-Making and Communication3This course enables students to understand the theories and processes by which people construct and interpret messages that influence attitudes and events. Individual and group interactions will explore the decision-making process within organizations. Students will reflect about the purpose and effects of decisions made in business, and examine the proper way to communicate these decisions.
MBA 550 Strategic Marketing3This course will focus on the development of decision-making skills for both effective and efficient marketing. Emphasis will be placed on the importance of marketing in strategic planning and the critical process components in the development of effective marketing strategies. Topics will include market segmentation, use of marketing research in decision-making, use of media and promotion, budgeting, and marketing program evaluation.
MBA 505 Ethical And Legal Environment Of Business3This course equips business leaders to analyze their own ethical philosophies and those of others in a diverse and global business environment and to apply those philosophies in creating proactive ethics programs and solving ethical issues in their organizations. Included in the course is a study of different ethical models being applied in the modern business environment of the global community and the challenges faced by Christians in this morally diverse environment. This course also introduces students to important legal challenges they will face in leadership roles in business organizations and how they should analyze relevant variables in those areas to make wise decisions. Areas such as the civil litigation process, contract law, torts, and employment law will be discussed to aid in the analysis of the ethical and legal environment of businesses.
MBA 513 Accounting: Financial Analysis For Decision-Making3This course studies the use of internal accounting systems for decision-making and control. Topics include the nature of costs, organizational architecture, responsibility accounting, budgeting, cost allocation theory and practices, and management accounting in a changing environment.
MBA 551 Operations Management3This course focuses on operations in both the manufacturing and service sectors. Emphasis will be placed on analyzing logistics to promote efficiency and overall quality. Topics include production planning, inventory management, statistical process control, project management, product design and lean manufacturing.
MBA 530 Corporate Finance3This course studies the function of finance and the flow of funds within the corporation. This course emphasizes financial analysis, decision-making, planning and controlling, capital acquisition and use, and strategic planning.
MBA 508 Innovation and Business Model Generation in a Digital Age3This course will look at cutting-edge theories and practices in the areas of design thinking, complex problem solving, new types of innovation models, perceptual mapping in marketing research, and generating new business models for early stage companies and corporate intrapreneurship. In looking at design thinking, students will be equipped to examine discontinuities in underserved markets and uncover opportunities ripe for exploitation. Innovation will be explored through cases from the perspectives of product manufacturers, service providers and prospective customers.
MBA 511 Social Marketing Strategies3Multiple facets of social media marketing will be explored in this course including strategies, risks, and opportunities of utilizing social media as a marketing channel. Topics will include keys to establishing, keeping, and improving social media presence, building customer relationships through social media avenues, and comparing effectiveness of traditional media vs. social media.
MBA 554 Advertising Management3This course will focus on the art and science of developing effective advertising. Emphasis will be placed on the ability to use advertising to send a message that will persuade the diverse audiences who can be influenced to seek a good, service, or idea. Students will analyze the methods of advertising used by some of the most financially successful companies in the world and assess the decision-making process of how the messages were crafted to reach customers.
MBA 636 Marketing Research3This course will provide students with detailed insight into conducting effective marketing research that supports decision-making in the marketing strategy process. Topics will focus on the research design process including design of research instruments that align with the research sample to produce the primary and secondary data needed to conduct a high quality analysis.
MBA 690 Strategic Management3This course is a culminating MBA degree course. Managers in today’s business environment must adapt and evolve to meet the technological and global pace of business. This course will provide the manager with the tools to successfully evaluate the internal and external environment and develop a strategic plan that is aligned with the goals of the organization and the needs of the market. Focus will be placed on the formation, implementation, and evaluation of strategic plans through a balance of readings, class discussion, case analysis and simulations. Students’ achievement of the MBA Program Goals will be measured.
Marketing Similar Programs
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MBA Delivery Options
- Conveniently located five minutes from downtown Lincoln, Nebraska
- Structured programs/class times—meet once per week
- Enhance your experience through social interaction with peers
- Comfortable, professional facilities in which to learn and study
- Face-to-face access to peers and instructors
- Convenience of online courses with a flexible on-campus option
- Variety of learning environments enhances your communication skills
- Work independently and as part of a group
- Control your schedule and pace with flexible class options
- Self-paced—study when it's convenient for you
- Your classroom is available from the comforts of your home
- Learn from instructors with diverse backgrounds from around the world