MBA MBA Marketing
M.B.A. MarketingFeatured Courses
As a student in the master of business administration at Concordia Nebraska, you’ll have the opportunity to take specialized courses related to various aspects of the business administration profession. These classes, designed to equip you for leadership and service in various business administration careers, are taught by some of our esteemed faculty who have extensive experience in their fields.
MBA 511
Social Marketing Strategies 3 credits
Multiple facets of social media marketing will be explored in this course including strategies, risks, and opportunities of utilizing social media as a marketing channel. Topics will include keys to establishing, keeping, and improving social media presence, building customer relationships through social media avenues, and comparing effectiveness of traditional media vs. social media.
MBA 550
Strategic Marketing 3 credits
This course will focus on the development of decision-making skills for both effective and efficient marketing. Emphasis will be placed on the importance of marketing in strategic planning and the critical process components in the development of effective marketing strategies. Topics will include market segmentation, use of marketing research in decision-making, use of media and promotion, budgeting, and marketing program evaluation.
MBA 554
Advertising Management 3 credits
This course will focus on the art and science of developing effective advertising. Emphasis will be placed on the ability to use advertising to send a message that will persuade the diverse audiences who can be influenced to seek a good, service, or idea. Students will analyze the methods of advertising used by some of the most financially successful companies in the world and assess the decision-making process of how the messages were crafted to reach customers.
MBA 636
Marketing Research 3 credits
This course will provide students with detailed insight into conducting effective marketing research that supports decision-making in the marketing strategy process. Topics will focus on the research design process including design of research instruments that align with the research sample to produce the primary and secondary data needed to conduct a high quality analysis.
M.B.A. MarketingSample Schedule of Courses
The following sample course of study is an example of the sequence of courses you might take in order to receive your degree. Please plan to discuss your actual course of study with your advisor, who can help you stay on track to meet your academic and professional goals.
MBA Core
MBA 525
Leadership And Organizational Behavior 3 cr.
MBA 531
Effective Decision-Making and Communication 3 cr.
MBA 550
Strategic Marketing 3 cr.
MBA 505
Ethical and Legal Environment of Business 3 cr.
MBA 513
Accounting: Financial Analysis for Decision-Making 3 cr.
MBA 560
Managerial Economics 3 cr.
MBA 610
Human Resources Management 3 cr.
MBA 551
Operations Management 3 cr.
MBA 530
Corporate Finance 3 cr.
MBA 508
Innovation and Business Model Generation in a Digital Age 3 cr.
MBA 660
Entrepreneur Development 3 cr.
MBA 690
Strategic Management 3 cr.
36 Total Credits
Marketing Concentration
MBA 511
Social Marketing Strategies 3 cr.
MBA 554
Advertising Management 3 cr.
MBA 636
Marketing Research 3 cr.
9 Total Credits
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