MBA MBA Marketing

M.B.A. MarketingFeatured Courses

As a student in the master of business administration at Concordia Nebraska, you’ll have the opportunity to take specialized courses related to various aspects of the business administration profession. These classes, designed to equip you for leadership and service in various business administration careers, are taught by some of our esteemed faculty who have extensive experience in their fields.

MBA 511

Social Marketing Strategies 3 credits

Multiple facets of social media marketing will be explored in this course including strategies, risks, and opportunities of utilizing social media as a marketing channel. Topics will include keys to establishing, keeping, and improving social media presence, building customer relationships through social media avenues, and comparing effectiveness of traditional media vs. social media.

MBA 550

Strategic Marketing 3 credits

This course will focus on the development of decision-making skills for both effective and efficient marketing. Emphasis will be placed on the importance of marketing in strategic planning and the critical process components in the development of effective marketing strategies. Topics will include market segmentation, use of marketing research in decision-making, use of media and promotion, budgeting, and marketing program evaluation.

MBA 554

Advertising Management 3 credits

This course will focus on the art and science of developing effective advertising. Emphasis will be placed on the ability to use advertising to send a message that will persuade the diverse audiences who can be influenced to seek a good, service, or idea. Students will analyze the methods of advertising used by some of the most financially successful companies in the world and assess the decision-making process of how the messages were crafted to reach customers.

MBA 636

Marketing Research 3 credits

This course will provide students with detailed insight into conducting effective marketing research that supports decision-making in the marketing strategy process. Topics will focus on the research design process including design of research instruments that align with the research sample to produce the primary and secondary data needed to conduct a high quality analysis.

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M.B.A. MarketingSample Schedule of Courses

The following sample course of study is an example of the sequence of courses you might take in order to receive your degree. Please plan to discuss your actual course of study with your advisor, who can help you stay on track to meet your academic and professional goals.

MBA Core

MBA 525

Leadership And Organizational Behavior 3 cr.

MBA 531

Effective Decision-Making and Communication 3 cr.

MBA 550

Strategic Marketing 3 cr.

MBA 505

Ethical and Legal Environment of Business 3 cr.

MBA 513

Accounting: Financial Analysis for Decision-Making 3 cr.

MBA 560

Managerial Economics 3 cr.

MBA 610

Human Resources Management 3 cr.

MBA 551

Operations Management 3 cr.

MBA 530

Corporate Finance 3 cr.

MBA 508

Innovation and Business Model Generation in a Digital Age 3 cr.

MBA 660

Entrepreneur Development 3 cr.

MBA 690

Strategic Management 3 cr.

36 Total Credits

Marketing Concentration

MBA 511

Social Marketing Strategies 3 cr.

MBA 554

Advertising Management 3 cr.

MBA 636

Marketing Research 3 cr.

9 Total Credits

Marketing M.B.A. Program Faculty

Our M.B.A. in marketing faculty are experts in their fields, with years of ethically responsible work and teaching experience.

Meet the faculty