Photo of Marketing

Marketing B.S.  

Major  Minor  Concentration  
120 credit hours
95% career outcome rate1
 

The marketing world is fast-paced, competitive and exciting. Simply put, a marketing degree can give you the skills and knowledge necessary to be able to work in nearly any industry that exists today, because marketing is such an important part of any business plan, whether your company is large or small, government-operated, privately owned or non-profit. Many companies consider marketing positions to be a major priority, so you’ll be able to find a marketing job in a field that you’re passionate about, whether it’s a food chain, clothing designer, higher education institution or celebrity. There are endless career opportunities in the marketing world.

A bachelor of science degree in marketing from Concordia University, Nebraska will acquaint you with major marketing concepts and practices. You will develop the skills you need to effectively position your company as an industry leader and efficiently reach target audiences. You’ll explore consumer behavior and purchasing decisions and discuss the tactical elements of winning marketing campaigns, such as paid messaging, organic word-of-mouth and best practices for launching both digital and traditional marketing campaigns.

The marketing degree at Concordia Nebraska is an affordable degree program that prepares you for a dynamic career in marketing, promotion or sales management. You will build your knowledge of strategic marketing, product management, promotion, pricing, distribution, sales and other essential marketing principles, while maintaining an ethical, current business strategy.

A degree in marketing can help you enter into advertising, market research, public relations and many other areas of business. If you’re interested in being creative and artistic, but also enjoy business and communication, then marketing might be the right choice for you.

22:1
Student-to-faculty ratio

66%
Faculty with terminal degree

At Concordia, I get to see the student side, art side and athletic side of marketing. The personal connections I've made have really helped put me in a position to be successful.
Katie Funk
Seward, Nebraska
Photo of Katie Funk

Core Concepts

The marketing program at Concordia University, Nebraska provides a high-quality, Christ-centered marketing education that prepares students for graduate studies in marketing or successful careers as marketing and business professionals who will advance the practice of marketing through ethical academic and professional engagement.

Key Differentiators

The marketing program at Concordia University, Nebraska allows you to be part of a program that has a commitment to excellence and engaged faculty that allow you and your fellow students to go through life-changing experiences together on paths to a positive future.

Discover what makes the Concordia Nebraska business programs different

Concordia NebraskaMarketing: Learning Objectives

Students in the marketing program at Concordia University, Nebraska will receive a solid foundation of the concepts and theories of the marketing discipline, including market environmental issues; strategic market planning, implementation and evaluation; marketing research; buyer behavior and market segmentation; and development of marketing programs.

Students will engage in critical thinking processes, requiring in-depth analysis of qualitative and quantitative market data and development of subsequent marketing strategies based on this analysis.

Students will evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria as bases for decision making.

Students will acquire a variety of information technology tools and techniques to improve marketing and overall business performance and deliver greater value to customers.

Students will develop listening, writing and oral communication skills, as well as interpersonal skills, such as group-based negotiation, consensus building, delegation and performance evaluation.

Students will be exposed to industry practices throughout the marketing curriculum and have access to experiential learning opportunities in marketing career tracks.

Dr. Andrew Langewisch - Business

Prof. Todd Johnson - Business

Concordia NebraskaMarketing: Program Goals

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Students in the marketing program at Concordia University, Nebraska will demonstrate effective communication in writing, speaking, listening and electronic media.

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Students will understand the role and practice of marketing within an organization, including theoretical and applied aspects of the marketing discipline.

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Students will understand how marketers can design and adapt their campaigns and strategies based on the psychology of their buyers and the processes these buyers employ to learn about, select, use, and dispose of products, so that marketers can create positive social and economic returns.

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Students will understand business ethics and issues of social responsibility as they relate to business and marketing.

Concordia Nebraska Marketing: Career Outcomes

Marketing Manager

Marketing managers plan and direct the promotional advertising campaigns of companies to generate interest in a product or service. As a marketing manager, you might work with art directors, sales agents or financial staff members to develop and execute campaigns, and act as a liaison between your company and its clients.

10.1% Annual Growth Rate2
$68,490 Entry-Level Salary2
$132,230 Mid-Level Salary2
$170,930 Late-Level Salary2

Marketing Professor

Marketing professors help future business leaders learn how to think globally, collaborate with a team and put their ambitions to work on productive solutions to marketing challenges. If you become a marketing professor, you’ll give students an intellectual, ethical foundation to create innovative new business techniques and ideas.

18.1% Annual Growth Rate2
$37,170 Entry-Level Salary2
$80,300 Mid-Level Salary2
$191,760 Late-Level Salary2

Market Research Analyst

Market research analysts study market conditions and gather data to assess customer needs, sales trends and product performance. As a market research analyst, you would use your knowledge of marketing and customer preferences to make recommendations about how best to market products.

23.2% Annual Growth Rate2
$34,510 Entry-Level Salary2
$63,230 Mid-Level Salary2
$122,770 Late-Level Salary2

Concordia NebraskaMarketing: Related Programs

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Business Administration

The business administration major provides a large scope of knowledge that will make you successful in a wide array of industries, from marketing to working in government to running a nonprofit organization.

Explore the Business Administration Major

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Business Communication

The business communication major at Concordia University, Nebraska will require you to think of an organization holistically, including how a consumer will receive marketing messaging, how an employee’s interactions with co-workers effect productivity or how an investment by the organization communicates a business’s political stance.

Explore the Business Communication Major

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Journalism and Public Relations

In Concordia University, Nebraska’s journalism and public relations program, we will help you develop your thinking, writing and speaking skills so you are able to size up situations, determine what’s happening and report information accurately, quickly, honestly and responsibly.

Discover the Journalism and Public Relations Program

1 Recent graduates attending graduate school or employed within six months of graduation.

2 Career salary and wages sourced from the U.S. Bureau of Labor Statistics.