B.A. Journalism and Public Relations

Major Minor

In Concordia University, Nebraska’s journalism and public relations program, we will help you develop your thinking, writing and speaking skills so you are able to size up situations, determine what’s happening and report information accurately, quickly, honestly and responsibly. These are skills that are important not only in professional journalism and public relations, but in any professional career. 

Our program is designed for students who seek careers in a wide variety of journalism and public relations options. You also might consider a degree in journalism and public relations if you want to enter a pre-law program. 

Journalism and Public Relations Courses

120 credit hours
98% career outcome rate1
15:1 Student-to-faculty ratio
 

Become a well-trained, ethical professional who responsibly provides information that the world can rely on. 

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Program Highlights

WHY STUDY JOURNALISM AND PUBLIC RELATIONS AT CONCORDIA? 

The journalism and public relations program at Concordia University, Nebraska prepares students to be lights of Christ in the world, by putting into practice Luther’s view of vocation: we serve God by serving other people. People need news and information that they can trust as being honest, accurate and credible. Concordia’s program teaches students to be responsible journalists and public relations professionals who follow ethical principles in providing information that others can rely on. 

MEET OUR EXPERT FACULTY 

As experts in journalism and public relations, our faculty and instructors bring years of experience to the classroom. 

Meet the faculty

Meet our students

Madison Pitsch
Concordia, Missouri

Concordia's journalism and public relations program gave me the opportunity to nail down the basics of journalism while also learning the ins and outs of every type of media.

Accreditation

Concordia University, Nebraska is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education. 

Degree Goals

A journalism and public relations program graduate from Concordia University, Nebraska will be able to:  

  • write for a diverse audience, using proper grammar and punctuation, word usage and spelling, sentence and storytelling structures across multiple journalistic formats. 
  • gather and analyze information using journalistic storytelling techniques, such as interviewing, observation and researching primary and secondary sources. 
  • think critically, creatively and independently. 
  • demonstrate an understanding of professional ethical principles in journalism and public relations, and will work ethically in pursuit of truth, accuracy, fairness and diversity. 
  • understand and apply historical, theoretical, legal and societal context as they pertain to the journalism and public relations fields. 

English, Communication and Theatre Arts Minors

  • Communication  
  • Composition and Rhetoric  
  • English  
  • Interpersonal Communication  
  • Journalism and Public Relations  
  • Literature  
  • Theatre  
  • Writing 

Career Outcomes

Newspaper Editor 

  • Assign articles to writers 
  • Cover news stories 
  • Correct spelling, grammar and overall tone of articles 
  • Oversee all newspaper content 

Journalist 

  • Inform the public about current events and what is happening in the world 
  • Work in television, radio, print and/or online news channels 
  • Gather information, conduct interviews and investigate news stories 

Broadcast News Analyst 

  • Collect information and opinions and use them to create a story to present via television, radio or podcast 
  • Organize and moderate panel discussions 
  • Interview guests 

Public Relations Specialist 

  • Create and maintain a favorable public image for the company or person represented 
  • Craft media releases 
  • Develop social media plans 
  • Shape public perception and increase awareness 

FAQs

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1 Recent graduates attending graduate school or employed within six months of graduation.