B.A. B.S. Digital Marketing
Courses

45-63 credit hours
95% career outcome rate
2 degree options

Digital MarketingFeatured Courses

As a student in the business administration major at Concordia Nebraska, you’ll have the opportunity to take specialized courses related to various aspects of the business administration profession. These classes, designed to equip you for leadership and service in various business administration careers, are taught by some of our esteemed faculty who have extensive experience in their fields.

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Digital MarketingSample Schedule of Courses

The following sample course of study is an example of the sequence of courses you might take in order to receive your degree. Please plan to discuss your actual course of study with your advisor, who can help you stay on track to meet your academic and professional goals.

Semester 1

ECON 101
Principles of Macroeconomics
A study of the performance of the American economy. Includes an introduction to national income, employment, fiscal policy, money and monetary policy. In addition, topics of economic stability and analysis of economic growth are covered.
3
credits
MATH 122
Introduction to Statistics
The fundamentals of elementary statistics, data collection and analysis, probability, distributions, sampling, hypothesis testing, correlation and regression.
3
credits
BUS 121
Financial Accounting
An introduction to the theory, language, and practice of accounting. Major components of the primary financial statements are examined. Emphasis on the uses of financial information.
3
credits
GEN ED
General Education
General education from across the university
6
credits
Total Credits
15

Semester 2

ECON 102
Principles of Microeconomics
Examination of the behavior of microeconomic units such as consumers, firms and industries. Includes analysis of the problems of monopoly, urbanization, income inequality and poverty. International economics and the world economy are discussed.
3
credits
BUS 122
Managerial Accounting
An introductory course in managerial accounting. Topics include methods of costing, cost–price–volume relationships, flexible budgets, budget variances, capital budgeting decisions, and cost allocations.
3
credits
DMC I
Social Media marketing
The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions.
3
credits
GEN ED
General Education
General education from across the university
7
credits
Total Credits
16

Semester 3

BUS 281
Business Communication
The intense study of business writing and speaking using audience analysis. Implications for organizational communication and structure are considered. Major assignments include writing letters and reports for targeted audiences, analysis of organizational rhetoric as related to those products, self-presentation and audience analysis in interview situations, and editing skills.
3
credits
BUS 371
Information Systems
Survey of the information systems discipline, including information technology, telecommunications and networks, systems design and development, and security/privacy issues. Improving organizational effectiveness through appropriate use of information system resources.
3
credits
GEN ED
General Education
General education from across the university
10
credits
Total Credits
16

Semester 4

BUS 261
Marketing
Provides students with a thorough appreciation for the benefits and pitfalls of executing a customer orientation. Using market segmentation; management of mature products and introduction of new products. Developing long-term relationships with customers. Identifying and analyzing possibilities in consumer and industrial markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing.
3
credits
DMC II
Email Marketing
Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions.
3
credits
GEN ED
General Education
General education from across the university
9
credits
Total Credits
15

Semester 5

BUS 331
Finance
Fundamentals of financial management. Policy, methods, institutions, and tools of financial management involved in financing the business organization.
3
credits
BUS 343
Operations Management
A functional study of operational concepts as applied to managing the production of goods and services within a variety of environments such as profit, nonprofit, service and manufacturing-oriented organizations.
3
credits
DMC V
Viral and Organic Growth
“Going Viral” is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. This online class has optional live sessions.
3
credits
GEN ED
General Education
General education from across the university
6
credits
Total Credits
15

Semester 6

BUS 345
Management Science
Introduction to management science, including modeling, linear programming, integer programming, network analysis, waiting line theory, simulation, decision analysis, and inventory models.
3
credits
BUS 351
Human Resources Management
Knowledge and skill-building for working with people in a business or organization. Business ethics as they relate to Christian principles. Theory combined with applications from psychology and interpersonal communications serve as the focal point of the course. Participants will learn to relate more effectively to others in the work environment.
3
credits
DMC IV
Digital Marketing Analytics
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. This online class has optional live sessions.
3
credits
GEN ED
General Education
General education from across the university
7
credits
Total Credits
16

Semester 7

BUS 399
Internship
Students will take an internship as part of their program of studies in business. Students should consult with the director of business and the Office of Career Services to obtain the undergraduate internship/practicum packet and review the required process. May be repeated once.
3
credits
BUS 400
Business Ethics
A study of Christian ethics and practice in relationship to the conduct of business. Case studies are utilized to give skills in problem analysis and the application of the Christian vision.
3
credits
DMC III
SEO and SEM
How do you find what you're looking for on the internet? Chances are you turn to google or another search engine. Companies use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to make sure you see them first every time you turn to a search engine. By the end of this course you'll learn how to optimize a website so that it shows up first on a search, and how to build search ads that will drive customers to your website. This online class has optional live sessions.
3
credits
GEN ED
General Education
General education from across the university
6
credits
Total Credits
15

Semester 7

BUS 446
Strategic Management
Designed to give the student practice in integrating the numerous theory courses in all phases of business management. In the role of the top manager, responsible for the total enterprise, the student applies these theories to the solution of problems in practical business cases. Decisions are made to direct the operation of a simulated business in a competitive market.
3
credits
GEN ED
General Education
General education from across the university
9
credits
Total Credits
12
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Digital Marketing Faculty

Concordia’s marketing faculty and instructors are experts in their fields and bring years of experience to the classroom.

Meet the faculty