Successful marketing professionals are persuasive communicators and engaging storytellers, with a strong grasp of market research and analytics. The Marketing concentration from Concordia University, Nebraska will provide you with the skills and knowledge to build marketing campaigns that deliver on-target messaging via traditional advertising and social media marketing.
As a marketing professional, you’re constantly vying for attention in a crowded, noisy, and segmented media landscape. What’s the best way to reach your target audience: Billboards, TV commercials, or Facebook ads?
A great marketing campaign starts with careful research. You will learn how to most effectively tell your organization’s story across all media channels. Our faculty of experienced marketing and advertising executives teach you how to conduct market research that yields crucial insight about the distinct audience segments for your products or services.
The Marketing concentration also fits within Concordia Nebraska’s mission as a traditional nonprofit university with a faith-based approach to learning: Our goal is to create effective servant-leaders through rigorous academics, supported by caring, experienced instructors.
The MBA curriculum is specifically designed to have immediate real-world application – this means you can take what you learn in class and immediately apply it to your job. Evening courses also let you advance your education without taking time away from your current job. Our cohort-based approach also gives you the support of fellow students – build a professional network and reinforce case studies as you learn with your peers. Concordia Nebraska’s personalized career enhancement package also ensures you will receive the in-depth career support you need, for as long as you need it.
The next start date for Marketing is Monday, May 1.
Conduct thorough and well-designed market research
Craft effective marketing language and messaging to support your organization’s or your client’s brand
Communicate the brand’s distinctions to internal stakeholders
Manage corporate communications through effective public relations
Design compelling marketing campaigns within a specified budget
Manage the creation of print, radio, TV, and online advertising campaigns
Engage existing and potential customers through a strong social media presence
The Marketing MBA concentration program from Concordia University, Nebraska is designed to prepare you to conceptualize, build and carry out marketing campaigns, as well as analyze the metrics that follow.
With your MBA from Concordia University, Nebraska, you'll be equipped to make the decisions your business needs to adapt to the constantly changing marketplace.
Whether you're most comfortable studying with a group of peers in class, at your own pace from the comforts of your home, or a mix of both, we offer you the choice between on-campus, online or hybrid course options.
We provide you with options so you can earn your degree in the way that works best for you.